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Icelandic Volcanic Eruption is Massive PR Stunt - Gone Bad!

Fri, Apr 16, 2010

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As you may have heard, there’s a vast cloud of volcanic dust which has turned most of Europe into a no-fly zone. It is estimated 28,000 flights have been cancelled since the huge cloud of dust from the Eyjafjallajokull volcano in Iceland entered European air space.

Most people have pointed blame at the Eyjafjallajokull volcano naturally erupting in Iceland. However, a source close to the Icelandic Parliament has hinted that it’s a PR stunt, that has kind of gone a tad wrong!

You may remember back in 2009, the Icelandic economy imploded and the nation got blacklisted. As a direct result the tourism industry in Iceland has been hit and something had to be done. It’s believed that Iceland hired the publicity company, Rockefeller Sacks & Vickers to reinvent Iceland as a desired country to visit.

The campaign was focused around the tag line “Icelandic Sex is ther hottest Planet” and the publicity company arranged for the Eyjafjallajokull Volcano to have a slight awake call, in the shape of a 11 tonnes of dynamite.

What was meant to be a gentle tremor and a sure fire tourist attraction, however the stunt grounded half of Europe!

Rockefeller Sacks & Vickers said… “OK, we slightly miss calculated with the dynamite - but we’ve had some cracking coverage, we even got on SKY NEWS. We apologise for the few hundred thousand people who have been grounded, but there’s no such thing as bad PR - right!”

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