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How to Create a Banned TV Commercial?

Fri, Feb 19, 2010

UGC, iphone, mobile, various

Every now and again, a client will say, “Here’s £100k, create an awesome ad and make sure it gets banned”…. Then as an agency, your work experience kid will accidentally upload the banned video to 100 video/viral/fun blogs and sites and everyone’s happy…

If you’re really lucky, you’ll get the Ad onto Harry Hills “TV Burps UNCUT”…

Here’s a couple of tip to make sure you get banned

1 - Sex - Generally people having sex in a commercial is gonna get banned, even on a Fiat UNO
2 - Nudity - Naked chicks in the shower having a cup of PG Tips.. Banned
3 - Death - Getting someone to where Levis and killing them.. Banned
4 - Torture - Water boarding with Evian… Banned
5 - Kids - Telling kids if they don’t eat 4 Big Macs a day, you’ll kill their Mum… Banned

A few examples:

Banned Guinness Viral Commercial

Banned Axe - Shower Girls

A Little Collection:

Good luck

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