Mobile Marketing: 50 Ways to Promote Your iPhone App by Tim Cascio
A nearly perfect mobile marketing plan and follow-up execution will fall short if the underlying app is uninspiring, bug-ridden or unremarkable. In addition, a well-designed, compelling app thrown in the mix of 50,000+ apps and unsupported by marketing, would likely disappoint. An integrated approach is most effective, with all components complementing and leveraging one another. A commitment to an integrated marketing plan and continued improvements to the app itself, will increase your probability of a sustained advantage in the marketplace.
1. Get noticed in the App Store.
2. Submit to app review sites.
3. Public relations.
4. Customized postage stamps.
5 .Promote from ads within other apps.
6. Share using AddThis.
7. Select targeted advertising outlets.
8. Promote mobile app within current customer touch points.
9. Q&A participation.
10. Email marketing.
11. Pricing strategy.
12. Create presentation walk-through of mobile app.
13. App launch sponsorship.
14. Tell-a-friend in-app feature.
15. Twitter in-app feature.
16. Exclusive app content.
17. Mobile Barcoding.
18. App improvements over time.
19. Collaboration.
20. Social networking.
21. Search directory registration.
22. Blog promotion.
23. Facebook fan page.
24. Create trial and paid app versions.
25. Content optimization for improved search engine rankings.
26. Email signature.
27. Showcase app in new website.
28. Newsletter/email campaign.
29. YouTube promotion.
30. Exchange ad space within mobile apps.
31. LinkedIn promotion.
32. Forum participation.
33. Paid search marketing.
34. Leverage existing presentations and sell sheets.
35. Direct mail.
36. Promotional items.
37. Word-of-mouth.
38. Voice mail and on-hold messaging.
39. Free-standing portable banners.
40. SMS text messaging.
41. Digg promotion.
42. Free classifieds.
43. Host an App Launch Party.
44. Create wallpapers and backgrounds.
45. Custom wrapping paper.
46. Branded promotional items with a mobile theme
47. Auto-responder promotion.
48. Social media apps participation.
49. Branded image projection.
50. Update company profile in professional directories.
July 12th, 2009 at 6:09 am
Interested to contact with you .Pls note .TK.s
March 3rd, 2010 at 12:36 pm
The response level to national disaster is great but it’s a damn shame that so many people take advantage of the sad situations.
I mean everytime there is an earthquake, a flood, an oil spill - there’s always a group of heartless people who rip off tax payers.
This is in response to reading that 4 of Oprah Winfreys “angels” got busted ripping off the system. Shame on them!
http://www.cbsnews.com/blogs/2009/08/19/crimesider/entry5251471.shtml